Showing posts with label avid. Show all posts
Showing posts with label avid. Show all posts

Saturday, February 11, 2012

We were playing in the pocket by the end of the set.

A wonderful way to spend August and September- recording and editing 11 jazz concerts around San Francisco. "People In Plazas" was a discretionary budget project that I had been wanting to do for a while. This past July, the FY projections finally looked solid enough that I was given a green light.



Each concert was awarded 21 man-hours for production: three crew members for a half day, then eight hours of editing, and one hour of closed captioning. These productions had to have conservative zone-play camera operators who could keep their heads in the game for a full 60 minutes. That's a bit more of a sports analogy than I'm usually comfortable with, but that was the situation during these weeks.

The wide shot was a lock-down camera that recorded four channels of audio. The audio operator did a live mix-down on a three channel Shure feeding channels 1 and 2 on the camera. Channels 3 and 4 on the camera were direct feeds of audio from the bass and snare drums, which didn't need much babysitting during the show.

As the coach, I had to cut a few people from the roster. I gave camera ops a detailed explanation of what I wanted. If they didn't do it, I showed them their video and repeated what I was after. When they failed again, they were cut from the team. I'm sorry, but we're only doing 11 of these and I have been waiting years to see this project approved.

Saturday, November 19, 2011

The Talking Business Card



Candidate Statements are an annual ritual for government television stations. Last time, we tried to use an HD monitor hooked up to CG with a loop playing out of it. It was "okay…" I guess. The height of the monitor couldn't be adjusted, so there were only two positions- the candidate was either on the floor, or on an apple box. It was a bit sloppy.

This year we gambled on using our small folding green screen. It's a gamble because it isn't being keyed out live, so you can't feel 100% confidence. We did test shots a few days before, and we were very clear that candidates could not wear green. When they arrived we demonstrated how their hands would be "cut off" if they were too animated. It went pretty well.

I was very conservative on the lighting and gave a hard edge on the back light for a clean key. For the rest, I used three chimeras and did dance lighting- people are flooded from both sides. I must admit that one of the short candidates (and one extremely tall one) looked a bit spooky.

During editing, I made a dumb producer mistake. I had the official Department of Elections list of candidate addresses, URLs, emails and phone numbers. I used this for the background info. When I was ready to publish, I felt compelled to be a nice guy and double-check with all the candidates. This meant I had to re-type and re-render 13 of the 25 videos because they had new offices, business phones, etc. The other information would have been "correct" but the new information was more helpful to a voter. I could have saved myself three days of rendering if I had a yellow legal pad in the studio during taping and just asked them to write this all down for me.

In the end, it was a huge success. Every one of the candidates posted the video to Facebook and many put the video on their front page. The view counts were way up compared to last year. It was wonderful positive feedback for me to see the candidates supporters give "likes" to my effort. One of the people called it "Cool… It's like a talking business card!"

Sunday, October 23, 2011

Guy Kawasaki for PBS in San Jose

This profile was scheduled around the same time that Guy's new book "Enchantment" was coming out. I read the book before the interview, and decided that the design of the book cover would be the design of the profile- strong red gradient and Helvetica font. When we arrived at his office, he had the original butterfly model framed in the corner. Perfect!



The main narrative is in three parts, built around his three careers. The hockey rink is a frame for the introduction and the closure. (It is also a more exciting start scene than a writer just sitting at his desk.) A moment of conflict was placed near the end of the story- where I question Guy's credibility.

The writing and editing didn't take long. The graphics were time-consuming, but I had a quick jump-off because I already knew what the general look was going to be. During the final edit, there was an early section of Guy's history that had to be deleted. I didn't have family pictures to cover up the narration, so the information had to be cut.

Wednesday, December 15, 2010

Edit for a national show - Nightly Business Report

My friend Tom calls some jobs "making Chicken Salad out of chicken sh!#". This is one of those cases.



The story is solidly written, but it's mostly about abstract ideas. Those are harder to edit than stories about physical objects or events and happenings. This cuts-only story uses SD footage, web video, press handouts and staged shots (people talking, walking, answering phones and just pretending to work in general).

It was a total charge for me to be in "news mode" again after several years of being in "post world. You sit down to work at 9am and you know the Fed Ex office closes at 5pm. You better be done before 4:40.