If you are captioning your live meetings and also using Granicus, you can put those captions on your YouTube page. You will need to download the .sami format captions from Granicus, then convert them to .srt format using the free Subtitle Workshop program, then upload to your YouTube page. This process was put together by Tom Loftus at SFGTV. The free Subtitle Workshop program is only available for Windows.
On Granicus: log into your account, go to the Archives tab, find your video and click to highlight it green. Click the "edit" button at the top of the window. When the new page loads for that video, click on the green "Captions" tab. You'll need to now scroll down slightly, so that you can see the radio button to choose Download. Click the "Go!" button.
You should have a windows pop-up and you'll choose to Save File and click "Okay." You should have a new file on your desktop called captions.sami with an unassociated file icon.
You can close Granicus and go to www.urusoft.net to download Subtitle Workshop. Under the Downloads tab, the current version is: Subtitle Workshop 4 BETA 4. Install the program and open it.
In SubWork, go to: File, Load Subtitle and open the .sami file from Granicus. It should open a spreadsheet with the IN/OUT times and single lines of captioning. If you click on any cell of caption text, it will appear in the bottom panel of SubWork. You can do text editing there, for spelling corrections or homonym mistakes.
Your SHOW/HIDE times are probably delayed by about four seconds, if you're using an off-site captioning service for your meeting coverage. Click in the first row of text. Now go to: Edit, Timings, Set Delay. A new window will pop up. You can choose to "+/-" your times by "HRS:MINS:SECS,milliseconds" but you probably want to change the SECS which are in front of the comma.
You should go to your YouTube video now and log in. Find the video you want to caption and click the Edit button. In the new window, there will be four tabs. Choose "Captions and Subtitles". In this window, find the correct time that you want the captioning to start.
Back in SubWork, you can now add or subtract a few seconds, select "For All the Subtitles" and Apply it. Don't worry about the milliseconds. Your captions will tend to float ahead or behind the actual speech, the same way that the captioning lag varies in real-time. You could go through and correct every line of your SubWork spreadsheet, but it will be extremely tedious for any spot longer than 60 seconds.
When you're done editing the text, go to: File, Save As... In the new pop-up, you'll need to scroll down to the SUBRIP (.srt) icon and double-click it. Rename and save the new file. You can close Subtitle Workshop.
On your YouTube Captions and Subtitles page, Browse for the .srt caption file you just made. You should probably name it "English" or "English subtitles available". Then select English in the Track Language drop-down. Upload the file. The caption option won't appear immediately, but should be available on your video in less than a minute. Go back to your main YouTube page to check it.
Single-line captions can be hard to read during playback. If you want double-line captions, you can open your .srt file again in Subtitle Workshop. Highlight two lines of text, then keystroke Ctrl+K (or navigate Edit, Subtitles, Combine Subtitles). You will have to do this for every two lines of text. An average video can have 200 line entries for ten minutes of speech. The repetitive process of selecting two lines and Ctrl+K (combining them) can be automated by using a free keystroke macro program like AutoHotkey.
Wednesday, May 20, 2009
Saturday, April 04, 2009
Please, allow me to contradict myself.
A few months ago, I was questioning some panelist's advice to "work for free" to advance your career. Too much free camera work or editing would devalue the services offered by camera ops and editors.
Except I really wanted to attend the SCAN NATOA conference in Santa Monica, coming up in May. I have a few videos entered into the competition and I'm also interested in being seen by some SoCal stations (in case I need to move to Los Angeles for career advancement).
The City isn't funding conference attendance this year, due to budget cuts. The only way to attend the conference for free is to be a speaker. So I sent a cold-call email to one of the organizers and sold myself as being knowledgeable on the subject of online video distribution. During the past month, I've been setting up the official SFGTV pages on YouTube for our different TV series. I had to make a plan for distribution, learn page layout settings and spend hours and hours comparing the look of compressed video on YouTube. I've been putting my own videos on YouTube for two years, but the standards have recently changed and the old settings aren't the best choice anymore. In addition to YouTube, I've also been comparing other online video sharing sites. Some of them have special features that would work well for educational and How-To programming. Some of them have no special draw, except that they rank well in Google search results.
By speaking at the panel in exchange for free admission, I've decided to do some free labor to bootstrap myself professionally.
And then I did it again.
The San Francisco MusicTech conference is also happening in May. The topics are interesting to me, but not $300 worth of interesting. They don't directly relate to my career, except that these events often help as sideways advice six months from now. So again I made the cold-call email to the organizer. This time I offered to crew the video production in exchange for admission. From last year's videos, it looked they could use an extra hand. And again, my offer worked.
I'm working for free and devaluing the TV production business.
I guess you could look at it that way. I'm thinking about it as being paid in terms of education and exposure. Basically, the same things I was skeptical about last time. The difference for me is that I'm doing it on another level. If I did straight labor for free, then yes, I'd be ripping myself off at this point in my career. But I'm moving past straight labor. I'm entering knowledge worker territory. Look out!
Except I really wanted to attend the SCAN NATOA conference in Santa Monica, coming up in May. I have a few videos entered into the competition and I'm also interested in being seen by some SoCal stations (in case I need to move to Los Angeles for career advancement).
The City isn't funding conference attendance this year, due to budget cuts. The only way to attend the conference for free is to be a speaker. So I sent a cold-call email to one of the organizers and sold myself as being knowledgeable on the subject of online video distribution. During the past month, I've been setting up the official SFGTV pages on YouTube for our different TV series. I had to make a plan for distribution, learn page layout settings and spend hours and hours comparing the look of compressed video on YouTube. I've been putting my own videos on YouTube for two years, but the standards have recently changed and the old settings aren't the best choice anymore. In addition to YouTube, I've also been comparing other online video sharing sites. Some of them have special features that would work well for educational and How-To programming. Some of them have no special draw, except that they rank well in Google search results.
By speaking at the panel in exchange for free admission, I've decided to do some free labor to bootstrap myself professionally.
And then I did it again.
The San Francisco MusicTech conference is also happening in May. The topics are interesting to me, but not $300 worth of interesting. They don't directly relate to my career, except that these events often help as sideways advice six months from now. So again I made the cold-call email to the organizer. This time I offered to crew the video production in exchange for admission. From last year's videos, it looked they could use an extra hand. And again, my offer worked.
I'm working for free and devaluing the TV production business.
I guess you could look at it that way. I'm thinking about it as being paid in terms of education and exposure. Basically, the same things I was skeptical about last time. The difference for me is that I'm doing it on another level. If I did straight labor for free, then yes, I'd be ripping myself off at this point in my career. But I'm moving past straight labor. I'm entering knowledge worker territory. Look out!
Saturday, February 07, 2009
There's No Business Like...
I'm not sure what is going on in the world of media production these days, but it doesn't seem good (at least for people trying to pay the rent from production work).
This year's NATAS panel at the annual Snader equipment show was about Job Hunting. After seven years of HD panels, the number one topic is jobs. Going into the meeting, I was expecting a room of recent college graduates. Instead, it was filled with dozens of people who have over 10 years experience working in production. As usual, the NATAS panelists were a combination of out-of-touch, slightly unrealistic and sometimes hypocritical comments. I love 'em, but very few times do I get an "ah-ha!" feeling from something I'm exposed to at a NATAS event.
There was some good career advice about the value of knowing everything and not being pigeoned as just Audio, or just Editing. There were also some blasts at the broadcast unions. Unfortunately, the natural extension of this advice is a vast pool of widely qualified job-seekers who will work for any money or even no money. This pool will de-value the entire ecosystem by undercutting each other in an environment without minimum standards of pay or work conditions. I understand what the panelists were saying to the individuals in the audience, but when you scale it up into the thousands of people looking to make media, it falls apart. Everybody starves.
After attending the traditional big money media event of the Snader show, I went to the Disposable Film Festival panel later the same week. Two dozen enthusiasts were having an open discussion of their concerns and issues about making media with disposable media tools. The odd part was how much they sounded exactly like the From Here To Awesome participants from last summer. The distance from Disposable Filmmaker to Independent Filmmaker is about two or three feet. I could hear the sound of grinding gears as these people tried to figure out if there was any way to make some money off of what they were doing.
I actually think the Disposable crowd may be in the best position to have a balanced life. They have Regular Jobs and they make media for fun. They are still enthusiastic and creative in their approach to their hobby and they can still pay the rent on time through their nine to five. I understand the emotional urge to go into production as a full time occupation. After seeing the older NATAS crowd, I'm just not sure I can recommend media as a sensible career choice for everybody.
Hopefully everything changes in a few years. The economy recovers to the point where it can support more media production again. In the meantime, the disposable filmmakers will be two years more experienced in their hobby. There might not be as much call for "Professionals" anymore.
This year's NATAS panel at the annual Snader equipment show was about Job Hunting. After seven years of HD panels, the number one topic is jobs. Going into the meeting, I was expecting a room of recent college graduates. Instead, it was filled with dozens of people who have over 10 years experience working in production. As usual, the NATAS panelists were a combination of out-of-touch, slightly unrealistic and sometimes hypocritical comments. I love 'em, but very few times do I get an "ah-ha!" feeling from something I'm exposed to at a NATAS event.
There was some good career advice about the value of knowing everything and not being pigeoned as just Audio, or just Editing. There were also some blasts at the broadcast unions. Unfortunately, the natural extension of this advice is a vast pool of widely qualified job-seekers who will work for any money or even no money. This pool will de-value the entire ecosystem by undercutting each other in an environment without minimum standards of pay or work conditions. I understand what the panelists were saying to the individuals in the audience, but when you scale it up into the thousands of people looking to make media, it falls apart. Everybody starves.
After attending the traditional big money media event of the Snader show, I went to the Disposable Film Festival panel later the same week. Two dozen enthusiasts were having an open discussion of their concerns and issues about making media with disposable media tools. The odd part was how much they sounded exactly like the From Here To Awesome participants from last summer. The distance from Disposable Filmmaker to Independent Filmmaker is about two or three feet. I could hear the sound of grinding gears as these people tried to figure out if there was any way to make some money off of what they were doing.
I actually think the Disposable crowd may be in the best position to have a balanced life. They have Regular Jobs and they make media for fun. They are still enthusiastic and creative in their approach to their hobby and they can still pay the rent on time through their nine to five. I understand the emotional urge to go into production as a full time occupation. After seeing the older NATAS crowd, I'm just not sure I can recommend media as a sensible career choice for everybody.
Hopefully everything changes in a few years. The economy recovers to the point where it can support more media production again. In the meantime, the disposable filmmakers will be two years more experienced in their hobby. There might not be as much call for "Professionals" anymore.
Saturday, December 13, 2008
No updates for awhile... but for a reason!
I was holding off on the November update, so that I could do a commentary track for the big YouTube project I knew was scheduled to work on. It ended up that the project wasn't executed as I originally envisioned it to be.
Saturday, October 04, 2008
Agency Boot Camp, San Francisco, October 2008.
Social Marketing Lunch-inar, Agency Boot Camp, San Francisco, Oct. 2008.
Panel was reps from: Bebo, CafeMom, Izea, MySpace, RockYou.
The marketing part of social media isn't my main area of of interest. I am a video creator, and not really sales-driven. I am interested in learning about new ideas for distribution and hearing about new online tools. I tell my interns that you can't just pay attention to your editing work, you also need to be aware of the marketplace. Plus, the cheese ravioli at LuLu's are excellent. You buy me lunch, I blog you.
NOTES:
What is social media? User-generated content, tools for people to connect and share. Sharing and expressing is part of people's psychological need. The social networks provide a place and the social meida provides the tools.
Tool: Izea. They work with bloggers to do marketing. They write (both good and bad) about products. Yes, the bloggers do disclose their relationships.
Why should brands do social media? The audience has left online portals and has gone to social networks. The audience has left the station. You better go with them. Good news- the social networks are flexible and will work with you to create an ad campaign. The social networks will customize to create opportunities for you to communicate. The entry cost is cheap cheap cheap, and often free to begin a presence.
MySpace: clients have had success with contests. Many contests. Also, being a sponsor of a special event, like a concert- having your brand name built into the player template can reach a few hundred thousand people for an hour continuously.
Example: BEBO. They worked with BBC Top Gear to send the show out onto social networks and not try to drive people onto a Top Gear portal. The goal is for people to watch the show, not to come to your website and then watch the show. That's OK, of course, and you need to maintain a web presence, but herding people is more effort than simply going to where the people are. The overhead is high, so you may as well go fish where the fish are.
Why advertising on social networks is exciting? 1. Because the audience can be hyper-targeted ahead of time. Each person has told you everything about themselves and you can send your message to the people most likely to respond. 2. The analytics after the fact. Extremely detailed info about how many people clicked, watched, responded to your effort.
Community Moderation: extremely important and taken seriously. Allow the good, the bad, but delete the ugly. MySpace has 40 people who patrol commercial interests, looking for hate and porn on client's properties. Moderators must be participants and be part of the conversation, not just butting in and interrupting people who are having a good time to say "buy my stuff." Not appreciated. Be contextual and be relevant.
Think long-term: the pages will live on, don't let them go dead. Goose the content periodically, the way you call an old friend to check in.
About The Bad: allowing bad reviews proves your site is honest and not a vanity museum. The community will generally vote down inappropriate content for you. The best is when you address or correct your bad reviews, by personally fixing the product's problem or the person's experience. The word of mouth from a converted believer is higher than from your original congregation of fans. reference: Geek Squad owner fixing a problem that was Tweeted and then getting much good bloggage from the correction.
Risks of Social Media? the risk is not doing it and letting people talk about you instead of with you.
Word of Mouth: the old word of mouth advertising is done times ten by personal networks. Videos sent by a friend have higher view rate. 50% of recipients watch it, then 50% of them send it to more friends. Allowing "tell a friend" important feature, allowing embedding even more important.
The Real World: don't forget the real world. Online should make people buy your stuff, come to your store or come meet you in person. Conversely, your real-world print should drive people to website for the engagement, and again the website should be driving people back to your stores.
...so there you go, kids. What I usually take away from these panels is an awareness of where my videos can be used. My main energy is always on the creation and producing of the video, but clients tend to ask me what to do next. Having a few suggestions on distribution helps them and helps me.
Panel was reps from: Bebo, CafeMom, Izea, MySpace, RockYou.
The marketing part of social media isn't my main area of of interest. I am a video creator, and not really sales-driven. I am interested in learning about new ideas for distribution and hearing about new online tools. I tell my interns that you can't just pay attention to your editing work, you also need to be aware of the marketplace. Plus, the cheese ravioli at LuLu's are excellent. You buy me lunch, I blog you.
NOTES:
What is social media? User-generated content, tools for people to connect and share. Sharing and expressing is part of people's psychological need. The social networks provide a place and the social meida provides the tools.
Tool: Izea. They work with bloggers to do marketing. They write (both good and bad) about products. Yes, the bloggers do disclose their relationships.
Why should brands do social media? The audience has left online portals and has gone to social networks. The audience has left the station. You better go with them. Good news- the social networks are flexible and will work with you to create an ad campaign. The social networks will customize to create opportunities for you to communicate. The entry cost is cheap cheap cheap, and often free to begin a presence.
MySpace: clients have had success with contests. Many contests. Also, being a sponsor of a special event, like a concert- having your brand name built into the player template can reach a few hundred thousand people for an hour continuously.
Example: BEBO. They worked with BBC Top Gear to send the show out onto social networks and not try to drive people onto a Top Gear portal. The goal is for people to watch the show, not to come to your website and then watch the show. That's OK, of course, and you need to maintain a web presence, but herding people is more effort than simply going to where the people are. The overhead is high, so you may as well go fish where the fish are.
Why advertising on social networks is exciting? 1. Because the audience can be hyper-targeted ahead of time. Each person has told you everything about themselves and you can send your message to the people most likely to respond. 2. The analytics after the fact. Extremely detailed info about how many people clicked, watched, responded to your effort.
Community Moderation: extremely important and taken seriously. Allow the good, the bad, but delete the ugly. MySpace has 40 people who patrol commercial interests, looking for hate and porn on client's properties. Moderators must be participants and be part of the conversation, not just butting in and interrupting people who are having a good time to say "buy my stuff." Not appreciated. Be contextual and be relevant.
Think long-term: the pages will live on, don't let them go dead. Goose the content periodically, the way you call an old friend to check in.
About The Bad: allowing bad reviews proves your site is honest and not a vanity museum. The community will generally vote down inappropriate content for you. The best is when you address or correct your bad reviews, by personally fixing the product's problem or the person's experience. The word of mouth from a converted believer is higher than from your original congregation of fans. reference: Geek Squad owner fixing a problem that was Tweeted and then getting much good bloggage from the correction.
Risks of Social Media? the risk is not doing it and letting people talk about you instead of with you.
Word of Mouth: the old word of mouth advertising is done times ten by personal networks. Videos sent by a friend have higher view rate. 50% of recipients watch it, then 50% of them send it to more friends. Allowing "tell a friend" important feature, allowing embedding even more important.
The Real World: don't forget the real world. Online should make people buy your stuff, come to your store or come meet you in person. Conversely, your real-world print should drive people to website for the engagement, and again the website should be driving people back to your stores.
...so there you go, kids. What I usually take away from these panels is an awareness of where my videos can be used. My main energy is always on the creation and producing of the video, but clients tend to ask me what to do next. Having a few suggestions on distribution helps them and helps me.
Tuesday, September 16, 2008
I accidentally wrote an essay.
This is a clip from a job application.
The question was: "Describe your experience producing and/or directing live or live-to-tape television productions."
Eventually, I transitioned to answering the question... after the philosophy lecture--
I have directed talk shows, community celebrations, on-location commission meetings and in-house legislative coverage while working for the City and County of San Francisco.
The primary responsibility of SFGTV is to provide live access to government meetings. In-house coverage of city hall meetings generates approximately 30 new hours of programming each week. This coverage must be complete and impartial. Directors do not use dissolves, cutaways, reaction shots or subjective framing that is noticeably different from the coverage given to other speakers. When commissions leave city hall for community meetings, the direction changes slightly; extra cutaway wide shots are inserted at a regular rate to provide the viewer with an understanding of the remote location.
The laissez-faire approach to coverage of official meetings is a conscious choice. The flow of information during the legislative process is a "push" style of information sharing: each person speaks in turn and pushes their information towards their audience. There is not a personal or intimate relationship between the participants. Using an active directing style is inappropriate because it visually suggests nuanced relationships that do not exist.
Events that are sponsored by city departments but are not regular meetings (panels, interviews, seminars) are directed with a more dynamic style, in order to convey the "push-pull" interaction with the group. This includes audience shots, over-the-shoulder two shots, dissolves and on-air camera moves. City departments host these public events to provide a welcoming and inclusionary environment that both informs and entertains the attending audience. The television coverage should have the same effect for the viewing audience.
City-sponsored community celebrations have the most subjective coverage. During speeches and proclamations, the direction is similar to conference coverage. The direction changes to an entertainment style during the performances and includes more dissolves and on-air moves in an attempt to show as much color as possible. This again is to engage the home viewer in the same way that the city department is engaging the live audience.
SFGTV's primary talk show is a weekly political roundtable, shot in a black box studio similar to the Charlie Rose show. The program uses "peaks and valleys": there are scheduled reads from the host that brake the action and frame the topic, followed by argument between guests with opposing viewpoints. The director has to follow the action of the conversation and react to the dynamic of the table.
The question was: "Describe your experience producing and/or directing live or live-to-tape television productions."
Eventually, I transitioned to answering the question... after the philosophy lecture--
I have directed talk shows, community celebrations, on-location commission meetings and in-house legislative coverage while working for the City and County of San Francisco.
The primary responsibility of SFGTV is to provide live access to government meetings. In-house coverage of city hall meetings generates approximately 30 new hours of programming each week. This coverage must be complete and impartial. Directors do not use dissolves, cutaways, reaction shots or subjective framing that is noticeably different from the coverage given to other speakers. When commissions leave city hall for community meetings, the direction changes slightly; extra cutaway wide shots are inserted at a regular rate to provide the viewer with an understanding of the remote location.
The laissez-faire approach to coverage of official meetings is a conscious choice. The flow of information during the legislative process is a "push" style of information sharing: each person speaks in turn and pushes their information towards their audience. There is not a personal or intimate relationship between the participants. Using an active directing style is inappropriate because it visually suggests nuanced relationships that do not exist.
Events that are sponsored by city departments but are not regular meetings (panels, interviews, seminars) are directed with a more dynamic style, in order to convey the "push-pull" interaction with the group. This includes audience shots, over-the-shoulder two shots, dissolves and on-air camera moves. City departments host these public events to provide a welcoming and inclusionary environment that both informs and entertains the attending audience. The television coverage should have the same effect for the viewing audience.
City-sponsored community celebrations have the most subjective coverage. During speeches and proclamations, the direction is similar to conference coverage. The direction changes to an entertainment style during the performances and includes more dissolves and on-air moves in an attempt to show as much color as possible. This again is to engage the home viewer in the same way that the city department is engaging the live audience.
SFGTV's primary talk show is a weekly political roundtable, shot in a black box studio similar to the Charlie Rose show. The program uses "peaks and valleys": there are scheduled reads from the host that brake the action and frame the topic, followed by argument between guests with opposing viewpoints. The director has to follow the action of the conversation and react to the dynamic of the table.
Friday, August 15, 2008
notes from Social Media camp last month
Social Media Camp
July 15th, 2008
OPENING WELCOME ADDRESS
PRESENTATION 1
*relationships matter
*social capital must be spent, not money, to make site popular.
therefore, your personal reputation for your conduct matters.
selling puts a stink on you.
*influence is not convincing people but conversating with people.
doing better listening, in public.
*seven categories of social media--
blog (wordpress, etc.)
social networking sites (twitter, myspace, flickr, youtube)
aggregators (friendfeed)
democratized content network (digg)
virtual network platform (second life)
edited (fark)
user news (technorati)?
(....actually I lost track here. Sorry.)
*Purple Cow story
reference to Seth's book from a few ago.
*playing of a Richter Scales video
Lane Hartwell's picture? not sure
supposed to be cute jokes, but having heard Lane's story= not funny.
*"De-so" de-socialized network.
new word to me
*Facebook as silo again.
another reference to the import-only nature of Facebook.
*meritocracy
re-inforcing earlier point about listening, selling, personal conduct.
*random James Turrell and Quaker story.
cool because I like both of those things.
*books= Now is Gone, Whuffie, Never Eat Alone, Clue Train
recommended reading from the speaker
PRESENTATION 2:
YooNo - browser tool to post/read everything all at once.
PRESENTATION 3
* DigiDave: winner, Knight Foundation - community journalism
* www.spot.us pitch stories, contribute micro-money to fund the reporter.
* Other experiments - reelchanges.org, reporterist.com, representative journalism.
PRESENTATION 4
"Social Capital"
This was new stuff to me.
* Mobile is making money- more people have cell phones than any other toy or tool.
* Using the infrastructure of the telcos to be both your distribution and your international banking network.
* People buy things, it gets added to phone bill, paid 30 days later.
* Users can also trade their allotment of minutes for "cash" that gets applied to the phone bill. People can give minutes to each other, make payments to each other, all piggy-backed on the phone company.
PRESENTATION 5
Motivating contributions from users -
"please register" at front door= people walk away.
(missed this session)
PRESENTATION 6
Personal Blogging
use wordpress, be honest. wow....
PRESENTATION 7
"Social networking for people with lives"
This was pretty good, but I think the MySpace slammers are cutting off their noses to spite the Fox empire. (Anything with millions of users can't be ignored, even if it isn't your cup of tea. It still exists.)
* simple tools, no myspace, twitter, be authentic.
* don't spam. be unique, avoid mundane. tweet no more than 25 times per day.
* effective facebook - only mail, photos, events, your social map.
Do Not do all those applications, or even excessive notes.
* never forget your email is your most important social network.
* new word: BACN - not spam, but the emails associated with other network's notifications.
* apps: Twiteriffic or Twhirl - floating widget for twitter, instead of refreshing page.
PRESENTATION 8
Raines community thing
-cool introductory powerpoint that got shoved aside by time - that sucked.
PRESENTATION 9
(WOW. Bang zoom. This was clearly a very cool thing that I was seeing for the first time.)
QIK
* live videostreaming from your cell phone
* citizen journalism, life-casting, event casting.
* includes chat on the screen to the videographer.
* automagically upload videos to YouTube, etc.
PRESENTATION 10
(This was good as well.)
"Internationalize Your Business"
* European View of Web 2.0 blog = www.crueltobekind.com
* 51% English, much broadband, good exchange rate.
* europeans do not use credit cards, they use e-banking.
* europeans do not use facebook or craigslist.
* use the Euro date stamping, put the euro sign last, make phone tabs conform.
* monday is first day of the week.
* Europeans do not have social security numbers.
* don't auto-translate language, let user read english.
* always give the UTC or GMT.
* Europeans do not understand brands class associations (like WalMart vs Target)
* $30 shipping to europe is only 15 euros shipping to them. Don't let your own shock stop you from offering international shipping.
PRESENTATION 11
"Lifecasting"
Basic introduction to common ideas.
* webcam real life
* time lapse - gather, then post your videoblogs
* mobile - Qik, laptop with Sprint EVDO card or windows mobile phone.
* monetize - video overlays, banners, product placement. users= not much cash.
* examples: Justin.tv, kyte.com, qik.com
IN CONCLUSION:
Thank you to BarCamp for putting on the show. As usual, there were things I didn't like and things that were new to me. These events are put on for a diverse crowd, so you have to be patient with the things that aren't really hitting your own personal main line. I always like to believe that six months from now, somebody will ask me a question on one of these topics and it will already be vaguely familiar to me because I've seen it at one of these events.
July 15th, 2008
OPENING WELCOME ADDRESS
PRESENTATION 1
*relationships matter
*social capital must be spent, not money, to make site popular.
therefore, your personal reputation for your conduct matters.
selling puts a stink on you.
*influence is not convincing people but conversating with people.
doing better listening, in public.
*seven categories of social media--
blog (wordpress, etc.)
social networking sites (twitter, myspace, flickr, youtube)
aggregators (friendfeed)
democratized content network (digg)
virtual network platform (second life)
edited (fark)
user news (technorati)?
(....actually I lost track here. Sorry.)
*Purple Cow story
reference to Seth's book from a few ago.
*playing of a Richter Scales video
Lane Hartwell's picture? not sure
supposed to be cute jokes, but having heard Lane's story= not funny.
*"De-so" de-socialized network.
new word to me
*Facebook as silo again.
another reference to the import-only nature of Facebook.
*meritocracy
re-inforcing earlier point about listening, selling, personal conduct.
*random James Turrell and Quaker story.
cool because I like both of those things.
*books= Now is Gone, Whuffie, Never Eat Alone, Clue Train
recommended reading from the speaker
PRESENTATION 2:
YooNo - browser tool to post/read everything all at once.
PRESENTATION 3
* DigiDave: winner, Knight Foundation - community journalism
* www.spot.us pitch stories, contribute micro-money to fund the reporter.
* Other experiments - reelchanges.org, reporterist.com, representative journalism.
PRESENTATION 4
"Social Capital"
This was new stuff to me.
* Mobile is making money- more people have cell phones than any other toy or tool.
* Using the infrastructure of the telcos to be both your distribution and your international banking network.
* People buy things, it gets added to phone bill, paid 30 days later.
* Users can also trade their allotment of minutes for "cash" that gets applied to the phone bill. People can give minutes to each other, make payments to each other, all piggy-backed on the phone company.
PRESENTATION 5
Motivating contributions from users -
"please register" at front door= people walk away.
(missed this session)
PRESENTATION 6
Personal Blogging
use wordpress, be honest. wow....
PRESENTATION 7
"Social networking for people with lives"
This was pretty good, but I think the MySpace slammers are cutting off their noses to spite the Fox empire. (Anything with millions of users can't be ignored, even if it isn't your cup of tea. It still exists.)
* simple tools, no myspace, twitter, be authentic.
* don't spam. be unique, avoid mundane. tweet no more than 25 times per day.
* effective facebook - only mail, photos, events, your social map.
Do Not do all those applications, or even excessive notes.
* never forget your email is your most important social network.
* new word: BACN - not spam, but the emails associated with other network's notifications.
* apps: Twiteriffic or Twhirl - floating widget for twitter, instead of refreshing page.
PRESENTATION 8
Raines community thing
-cool introductory powerpoint that got shoved aside by time - that sucked.
PRESENTATION 9
(WOW. Bang zoom. This was clearly a very cool thing that I was seeing for the first time.)
QIK
* live videostreaming from your cell phone
* citizen journalism, life-casting, event casting.
* includes chat on the screen to the videographer.
* automagically upload videos to YouTube, etc.
PRESENTATION 10
(This was good as well.)
"Internationalize Your Business"
* European View of Web 2.0 blog = www.crueltobekind.com
* 51% English, much broadband, good exchange rate.
* europeans do not use credit cards, they use e-banking.
* europeans do not use facebook or craigslist.
* use the Euro date stamping, put the euro sign last, make phone tabs conform.
* monday is first day of the week.
* Europeans do not have social security numbers.
* don't auto-translate language, let user read english.
* always give the UTC or GMT.
* Europeans do not understand brands class associations (like WalMart vs Target)
* $30 shipping to europe is only 15 euros shipping to them. Don't let your own shock stop you from offering international shipping.
PRESENTATION 11
"Lifecasting"
Basic introduction to common ideas.
* webcam real life
* time lapse - gather, then post your videoblogs
* mobile - Qik, laptop with Sprint EVDO card or windows mobile phone.
* monetize - video overlays, banners, product placement. users= not much cash.
* examples: Justin.tv, kyte.com, qik.com
IN CONCLUSION:
Thank you to BarCamp for putting on the show. As usual, there were things I didn't like and things that were new to me. These events are put on for a diverse crowd, so you have to be patient with the things that aren't really hitting your own personal main line. I always like to believe that six months from now, somebody will ask me a question on one of these topics and it will already be vaguely familiar to me because I've seen it at one of these events.
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