Wednesday, December 28, 2011

If you can't be deep, then be brief.

I did a 20-minute interview with the curator, covering visual specifics and making a narrative that would work for a four-minute package. Then the videographer started taking the first half dozen b-roll pictures. Which is when the lights in the museum automatically turned off for the night.

I was able to come back the next day for a b-roll shoot, but was told that I only had 35 minutes to be there. That's appropriate for a news shoot, but not for the work that I produce. I managed to machine-gun 45 shots in 35 minutes and remain polite. The 20-minute interview was no good because there just weren't enough pictures to cover the words. Instead we have a music video advertisement with a few spoken bits. I'm happy with the final product and pleased that my budget expenditure was successfully recovered. Keep moving forward, team!

Saturday, December 10, 2011

Back up, pivot, go forward.

This is a news-style package about Meridian Gallery in Union Square. That wasn't the intention when I first left the office.

Profiling Meridian was originally recommended by a co-worker. When I saw there was a "world premiere" reading by 92 year old Lawrence Ferlinghetti, I thought I could make a great evergreen package about him.

Except… he's 92. The poem was only three minutes long and he didn't want to do any interviews. Since I had already invested four hours of labor into the story, I decided to reduce Ferlinghetti and make Meridian the focus. The PR contact was very accommodating and lined up an artist and a curator on the same evening as a performance. I could get sights, sounds, and words in another four hour trip. Adapt and overcome.

Saturday, December 03, 2011

Holiday Special - ODC "The Velveteen Rabbit"

The arts coverage gets a little tricky in December. I always look to create evergreen programs that we can run for a few months on SFGovTV, but there are mostly holiday-themed shows happening now. My answer was to do a story about ODC's "Velveteen Rabbit" which I know we can run again next November and December.

This was a pretty easy shoot. KT Nelson was available 15 minutes before the final dress rehearsal started. We set the camera in a spot where we could talk to her quickly and then swing the camera 180 to start shooting the show right away. John R and I took turns running the the camera and just tried to make best guesses on a program that we hadn't seen before. Later during the editing, I spent 2/3 of my time working out the narrative and the audio. The pictures were fairly easy once there was a natural story to hang them onto.