Wednesday, September 12, 2007

311 spec commercial

The goal was to be cheap, fast and have high volume. The plan was to make 12 of these, using some of the languages spoken in San Francisco.
The interview was shot on a black curtain using two cameras with matched time code. No cost (except two crew). The b-roll was a phone book in the office. Again, no cost. Editing was about 4 hours of crew time. The talent was a guy walking through the lobby of the library. No cost.

I really liked the end result. I thought they could be banged out, then expanded with more languages over time.

The client didn't like the idea of "average" people. We re-shot the same concept, but using 311 operators instead. That didn't have much punch to it. The client decided that a time-lapse project would be a more sweeping presentation. We spent many hours shooting time-lapse stills. And then the client's money ran out.

This cheap & fast YouTube clip is all that remains.

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