Tuesday, December 14, 2010

End of Summer Highlight - Matt Mullenweg

As Bigge Crane was winding down, I started working on a profile of Matt Mullenweg for KTEH, the PBS affiliate in San Jose.

This is built around a sit-down interview with Matt. I talked to him for nearly an hour, beginning from his religious and social background to his philosophical influences as a young developer. We also covered the facts & figures surrounding the success of WordPress and Automattic.

The challenge was finding video to cover the thoughts. Luckily for me, Matt is a photography fanatic and there are web videos from WordPress's fans around the world. By using those assets, plus Photoshop and After Effects animations, we were able to turn abstract ideas into visual expression.

The reaction to the story was VERY positive. The folks at WordPress put it on their company blog and Matt himself posted it and recommended it as a good introduction to WP. It was re-tweeted and re-posted onto other blogs around the world and received many positive compliments.

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