Sunday, October 23, 2011

Guy Kawasaki for PBS in San Jose

This profile was scheduled around the same time that Guy's new book "Enchantment" was coming out. I read the book before the interview, and decided that the design of the book cover would be the design of the profile- strong red gradient and Helvetica font. When we arrived at his office, he had the original butterfly model framed in the corner. Perfect!

The main narrative is in three parts, built around his three careers. The hockey rink is a frame for the introduction and the closure. (It is also a more exciting start scene than a writer just sitting at his desk.) A moment of conflict was placed near the end of the story- where I question Guy's credibility.

The writing and editing didn't take long. The graphics were time-consuming, but I had a quick jump-off because I already knew what the general look was going to be. During the final edit, there was an early section of Guy's history that had to be deleted. I didn't have family pictures to cover up the narration, so the information had to be cut.

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