Wednesday, September 12, 2007
311 spec commercial
The goal was to be cheap, fast and have high volume. The plan was to make 12 of these, using some of the languages spoken in San Francisco.
The interview was shot on a black curtain using two cameras with matched time code. No cost (except two crew). The b-roll was a phone book in the office. Again, no cost. Editing was about 4 hours of crew time. The talent was a guy walking through the lobby of the library. No cost.
I really liked the end result. I thought they could be banged out, then expanded with more languages over time.
The client didn't like the idea of "average" people. We re-shot the same concept, but using 311 operators instead. That didn't have much punch to it. The client decided that a time-lapse project would be a more sweeping presentation. We spent many hours shooting time-lapse stills. And then the client's money ran out.
This cheap & fast YouTube clip is all that remains.
Monday, September 03, 2007
SFPL "Main Stage"
This is a fun and relatively easy production. Well... at least now it is.
http://sanfrancisco.granicus.com/ViewPublisher.php?view_id=57
Covering San Francisco Public Library events isn't really in the mission of SFGTV. We wanted to do the program, but had to find a production model that would justify it.
First I wrote the complete proposal of how the project would operate. This isn't as hard as writing a grant application. You just need a two-page brief of your project-
The Library books the guests and the guests drive the content (so pre-production is minimal).
The Koret Auditorium stage is pre-existing (no set construction, no lighting/dressing/teardown hours).
The key to Main Stage was keeping labor costs down. I wrote the first-ever internship ads for SFGTV and advertised online. Sean Mitchell, the new Media Internship coordinator at SF State, was a huge help.
The admin of a start-up show AND a start-up intern program was a little high. Interviewing candidates and establishing library contacts took time. Equipment training took time. Using an intern to create the graphics package was a chokepoint in the process.
After the summer interns came through: Main Stage is complete, on the air and everybody's happy. It now has institutional support, established work patterns and a new piece of technology has come along- the Anycast system from Sony. (More on that later...)
I like the show. It could be better (install lighting, audio feed upgrades, more crew, rehearsals) but for the cost of production I think its great. This is the kind of content that niche narrow-casters, i.e. PEG channels and podcasters, are going to be relying on.
http://sanfrancisco.granicus.com/ViewPublisher.php?view_id=57
Covering San Francisco Public Library events isn't really in the mission of SFGTV. We wanted to do the program, but had to find a production model that would justify it.
First I wrote the complete proposal of how the project would operate. This isn't as hard as writing a grant application. You just need a two-page brief of your project-
The Library books the guests and the guests drive the content (so pre-production is minimal).
The Koret Auditorium stage is pre-existing (no set construction, no lighting/dressing/teardown hours).
The key to Main Stage was keeping labor costs down. I wrote the first-ever internship ads for SFGTV and advertised online. Sean Mitchell, the new Media Internship coordinator at SF State, was a huge help.
The admin of a start-up show AND a start-up intern program was a little high. Interviewing candidates and establishing library contacts took time. Equipment training took time. Using an intern to create the graphics package was a chokepoint in the process.
After the summer interns came through: Main Stage is complete, on the air and everybody's happy. It now has institutional support, established work patterns and a new piece of technology has come along- the Anycast system from Sony. (More on that later...)
I like the show. It could be better (install lighting, audio feed upgrades, more crew, rehearsals) but for the cost of production I think its great. This is the kind of content that niche narrow-casters, i.e. PEG channels and podcasters, are going to be relying on.
Friday, August 17, 2007
SF Solar Map web intro
I was really happy with this because of the production backstory.
This final product is a good example of making chicken salad out of chicken s#^&. And doing it for the same cost as a static talking head shot.
This is a web-streaming only video, thus the locked-down shots.
Shoot at 9:15am, edit at 1pm, compressed and emailed at 5pm.
A satisfying day.
This final product is a good example of making chicken salad out of chicken s#^&. And doing it for the same cost as a static talking head shot.
This is a web-streaming only video, thus the locked-down shots.
Shoot at 9:15am, edit at 1pm, compressed and emailed at 5pm.
A satisfying day.
Sunday, August 05, 2007
favorite "Celebrate Heritage" video
I liked producing this segment the most from SFGTV's co-production of "Celebrate Heritage, Celebrate Unity".
The access to what we used to call "home video" is what holds it together. I added the red bars so I could have some wiggle room on re-centering shots that weren't framed quite right.
It wasn't that bad to begin with, though. Each generation of users is becoming more instinctually adept at working with video. 50 or 60 years of constant exposure to TV might do that to a culture.
The access to what we used to call "home video" is what holds it together. I added the red bars so I could have some wiggle room on re-centering shots that weren't framed quite right.
It wasn't that bad to begin with, though. Each generation of users is becoming more instinctually adept at working with video. 50 or 60 years of constant exposure to TV might do that to a culture.
Sunday, June 17, 2007
new mini-documentary
The last mini-doc that I did for CityBuild is now posted on YouTube.
http://youtube.com/watch?v=53KV0L1ryFM
I've been working on some non-"City In Focus" projects for the past few months. Some of those will be uploaded soon.
http://youtube.com/watch?v=53KV0L1ryFM
I've been working on some non-"City In Focus" projects for the past few months. Some of those will be uploaded soon.
Friday, March 09, 2007
Localism: San Francisco videos
Last episode of "City In Focus" featured:
http://www.youtube.com/watch?v=JvhyyU3bM1s
An introduction to the community health network system.
http://www.youtube.com/watch?v=jSWF09YOsDY
Charles and Scott's tour of Wastewater Treatment.
http://www.youtube.com/watch?v=SaMSBiI7a4w
Tom's Digital Inclusion overview.
http://www.youtube.com/watch?v=_4cOiLnsJO4
McLaren Park visit by Greg and Rich.
http://www.youtube.com/watch?v=JvhyyU3bM1s
An introduction to the community health network system.
http://www.youtube.com/watch?v=jSWF09YOsDY
Charles and Scott's tour of Wastewater Treatment.
http://www.youtube.com/watch?v=SaMSBiI7a4w
Tom's Digital Inclusion overview.
http://www.youtube.com/watch?v=_4cOiLnsJO4
McLaren Park visit by Greg and Rich.
Saturday, November 18, 2006
more San Francisco videos on YouTube
http://www.youtube.com/profile_videos?user=richeditor
Videos for: Stern Grove, Project Homeless Connect, 28-Clean, GIS.
Videos for: Stern Grove, Project Homeless Connect, 28-Clean, GIS.
Thursday, June 29, 2006
Saturday, December 03, 2005
Getting linkedin and more...
Making an effort this week to do all the social networking: linkedin, ryze, myspace, friendster and some blog sites.
Contact me directly through email, phone, work, or my podcasting friends at www.audioluxe.org
Thanks,
Rich
Contact me directly through email, phone, work, or my podcasting friends at www.audioluxe.org
Thanks,
Rich
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